DIGITAL DESIGN
UNLOCKING CREATIVITY
Editor of Digital Design Magazine ● 01/06/2019
Less is More
If we analyse graphic design styles today most good, clean, simple and modern ones are usually reserved for big companies such as Tesco and McDonalds. However, styles that some may consider are not modern and are rushed with no attention to details are what most smaller businesses use.
"Visual appeal can be assessed within 50 milliseconds"
Most smaller businesses invest less in marketing and more on providing a reliable service which could be good in different ways. But the problem arises when a company on a high street looks the same as every other business. Some companies need to stand out and in order to do so, they need to try new different styles. Studies from Carleton University in Ottawa show that "Visual appeal can be assessed within 50 milliseconds" and potentially attract or deviate an audience into a business.
Bigger companies can mostly be distinguished just based on their logo designs. Their shop front designs just feature the business logo with a couple of simple adverts on the window. Even if it’s an unknown brand to an audience it still looks like an established brand when a design is well implemented in a shop. Designers focus on promoting the brand and giving hints through adverts on the window which nowadays is very effective in the modern day.
Executing simplicity in Business
If we analyse graphic design styles today most good, clean, simple and modern ones are usually reserved for big companies such as Tesco and McDonalds. However, styles that some may consider are not modern and are rushed with no attention to details are what most smaller businesses use.
Most smaller businesses invest less in marketing and more on providing a reliable service which could be good in different ways. But the problem arises when a company on a high street looks the same as every other business. Some companies need to stand out and in order to do so, they need to try new different styles. Studies from Carleton University in Ottawa show that it only takes 1/20 of a second to judge a design and potentially attract or deviate an audience into a business.
Bigger companies can mostly be distinguished just based on their logo designs. Their shop front designs just feature the business logo with a couple of simple adverts on the window. Even if it’s an unknown brand to an audience it still looks like an established brand when a design is well implemented in a shop. Designers focus on promoting the brand and giving hints through adverts on the window which nowadays is very effective in the modern day.
Simple Campaigning
Simple campaigning is one of the most direct ways to spread a message. It emphasises the main message. This is because a simple design has less text and less text allows the audience to focus on the little text there is rather than a whole range of information that may or may not be important to an audience.
A simple poster should also include a logo, slogan, description and a website.
